Nokia Takes Advantage Of Apple’s Loss

Posted on July 17, 2010

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“We prioritize performance over physical design if they are ever in conflict” says Nokia after Apple’s iPhone press conference yesterday morning.

Looks like Nokia is ready to swoop in on any negative feelings Apple might have generated yesterday, after all, Nokia is one of Apple’s biggest competitors, and could profit from the sour taste iPhone 4 left in consumers mouths. Nokia is making it known how much blood, sweat, and tears have gone into making sure that their antennas go above and beyond the call of duty, going as far as to say they “prioritize” call and connection quality over the design and software of the phone– an opinion different from the “we want to have our cake and eat it too” approach by Cupertino.

In their closing statements, Nokia acknowledges that a “tight grip” can mess with the performance of any phone, and they are taking steps to eliminate this. For instance, Nokia says that it does research on how their phones are held in order to put the antenna in an optimal position.

“Antenna design is a complex subject and has been a core competence at Nokia for decades, across hundreds of phone models. Nokia was the pioneer in internal antennas; the Nokia 8810, launched in 1998, was the first commercial phone with this feature.

Nokia has invested thousands of man hours in studying human behavior, including how people hold their phones for calls, music playing, web browsing and so on. As you would expect from a company focused on connecting people, we prioritize antenna performance over physical design if they are ever in conflict.

In general, antenna performance of a mobile device/phone may be affected with a tight grip, depending on how the device is held. That’s why Nokia designs our phones to ensure acceptable performance in all real life cases, for example when the phone is held in either hand. Nokia has invested thousands of man hours in studying how people hold their phones and allows for this in designs, for example by having antennas both at the top and bottom of the phone and by careful selection of materials and their use in the mechanical design.”

This is a philosophy that other phone companies should be adopting, because let’s not forget that a phone is called a “phone” for a reason. Talking and texting without disruptions in signal strength or call quality should be priority number one, functionality of the software second, and design last. I would gladly take a phone that looks like a big, ugly hunk of metal that actually performs above standard, then a nice looking, shiny device that doesn’t do what normal phones should (cough, cough, Apple).

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